When considering professional headshots, most people have flashbacks to high school picture day. Memories of a muslin backdrop, sitting stiff with your back straight as a board, and an awkward smile while the weird guy behind the camera asks you if you have a boyfriend come rushing back.

While I did photograph yearbook portraits at a time in my career, I can promise you that it doesn’t have to be that way. Those systems are built with two things in mind - first to get as many people through that chair as quickly as possible, and second to make every picture look as identical as possible with no room for individuality. Those two things are furthest from my mind when I’m taking your headshots.

What am I thinking about instead? Keeping you feeling comfortable and confident is number one on my list. You know the saying “look good feel good?” Well I think they’ve got it backwards. If you’re feeling good about yourself, it shows in your portraits. I am mindful of everything I do and say during your session to make sure you are having fun and feel confident in front of the camera, even if that doesn’t come naturally to you. I can’t even count the number of times people have told me how awkward they are taking pictures, only to be thrilled with the results of their shoot with me.

Posing plays a huge role in showcasing personality in your portrait. By just shifting your weight or raising your chin we can tell a totally different story. Whether you’re going for an experienced professional look or an approachable new best friend, I’ll help position you for success.

Background or setting is another factor that can completely change the vibe of your headshot. You can definitely stick to a plain, single colour background, which is great for small icons like email signatures. Remember to choose a colour that both compliments your skin tone and fits within your brand style guidelines. If you want your photo to tell clients a bit more about you on your website, however, consider more of an environmental background. This could be in your workshop or studio to show off your workspace, or outside in an environment that highlight the role your surroundings play in the work you do.

Of course, you want to give your clothing a little bit of thought as well. Consider what your clients are most likely to see you in when working together. You want people to know what to expect when they choose to work with you, and your personal style plays into that. If you are a woodworker who has a flannel for every day of the week, don’t show up to your headshot session in a suit! But do pick your flannel that is in the best shape, fits you well, and complements your skin tone and brand colours. It’s a lot to think about, but you can always reach out for guidance.

Lighting is one more thing that contributes to the story told by your headshot. This is something your photographer takes care of, but you can help direct their choices by sharing the feel or atmosphere you’re looking for. Crisp, clean, and professional? See above. Soft and artsy, look below.

Ready to make a headshot that showcases your personality and tells your clients more about who you are and what it’s like to work with you? Get in touch today!